Best Swimwear Brands in UK

Best Swimwear Brands in UK

Lifestyle May, 01, 2024

It's time to think about going to the beach or hanging out by the pool when the sun comes out and the weather gets warm. So you will need the right costume! There are several best swimwear brands in UK. There's more to these brands' costumes than just how they look. Also, they're about being happy with your body no matter what shape it is. The cool materials of these sustainable swimwear brands in UK make you want to wear them all day. They even make their swimwear in a way that helps keep the seas clean, which shows how much they care.

We know that there are various options to choose from, and for this, we have done the hard work. Trusted10.io has listed the top 10 UK swimwear brands. You can find luxury swimwear UK, or designer bikinis in UK, and you can also choose from several sustainable swimwear brands UK. There's something for everyone, whether you like bold, bright colors and big patterns or something a little more classic and simple. Additionally, it's not just for women. You can also find great choices for men and kids. Now, you can look at our list of the best swimwear names in the UK. There are cool bikinis, comfy swim shorts, and more to find. Make a style statement this summer!

Our Top Picks- UK’s Best Swimwear Brands

Given is a quick list of the best swimwear brands in UK that you can shop your swimsuits from!

  1. Asos
  2. Nordstrom Rack
  3. Urban Outfitters
  4. Aerie
  5. Summersalt
  6. Modcloth
  7. Land’s End
  8. Figleaves
  9. Pretty Little thing
  10. Nasty girl

Top 10 Swimwear Brands in the UK

Soon, it will be summer, and the dreamy blue seas and white sand beaches will be calling to you. Picking the right swimwear can make you feel much more confident and comfortable, whether you're planning a relaxing trip to the beach or a lively pool party. The UK's swimwear scene has changed a lot over the years. Now, there are a lot of names that fit a wide range of styles, sizes, and tastes. This piece tells you all about the best swimwear brands in UK so that your style stands out this summer.


1 ASOS

ASOS is one of the popular UK Swimwear brands known for its huge selection of products in the fashion world. Their swimwear line is no different and offers its customers with a wide selection of colors and styles. ASOS offers trendy and stylish swimsuits for everyone, no matter what they like and how they like to style it. The pieces make you feel good about yourself and look good whether you're swimming or lying in the sun.

Types of Styles Available

  1. Bikinis: Tops and bottoms that you can mix and match.
  2. One-pieces: Swimsuits that cover more but are still super stylish.
  3. Tankinis: A mix between a bikini and a one-piece, with a tank top style.
  4. Plus sizes: Great fits for fuller figures.
  5. Swim shorts and rash guards: Perfect for active days in the water.

Price Range

There is something for every budget at ASOS, but you can find swimsuits from about ₤ 10 to over ₤ 100.

Perfect for

  1. Plus size: Options that are flattering for fuller figures.
  2. Athletic: Designs that are both supportive and stylish for active bodies.
  3. Curvy: Swimsuits that highlight curves beautifully.

Why Do We Love It?

  1. Fashion-forward: Always offers the latest trends in swimwear.
  2. Variety: Lots of choices in styles, sizes, and colors.
  3. Inclusive: Offers swimwear for all body types.
  4. Good value: Great options at different price points to fit your budget.
  5. Easy shopping: Since it's online, you can shop from anywhere!

2 Nordstrom Rack

Nordstrom Rack is the best place to find great deals on UK swimwear brands. It has a huge selection of swimwear at prices that are hard to avoid. This makes designer styles more accessible to everyone. It's easy and fun to update your swimwear collection at Nordstrom Rack with styles that make you feel great.

Types of Styles Available

  1. Designer Bikinis: High-end styles from famous brands.
  2. Chic One-Pieces: Elegant and sophisticated options.
  3. Fun Tankinis: Comfortable without sacrificing style.
  4. Cover-ups: Perfect for lounging stylishly by the pool or beach.
  5. Men’s Swim Shorts: Durable and trendy designs for men.

Price Range

Prices typically range from design to design, making it easy to find something special without breaking the bank.

Perfect for

  1. Petite: Snug fits that are proportional for smaller body frames.
  2. Tall: Longer torsos and styles that cater to taller figures.
  3. Plus Size: Generous cuts that enhance and comfort.
  4. Athletic: Supportive styles that are both functional and fashionable.

Why Do We Love It?

  1. Designer Deals: Access to luxury swimwear UK brands at reduced prices.
  2. Diverse Selection: A wide range of sizes and styles to suit everyone.
  3. Quality Fabrics: sustainable swimwear brands UK that last beyond the season.
  4. Fashion-Forward: Keeps up with the latest trends and classic styles.

3 Urban Outfitters

Urban Outfitters is known for its cool, urban vibe and is a favorite spot for fashion-forward swimwear in the UK. With a focus on unique designs and eclectic styles, it offers a range of both luxury and sustainable options, making it one of the best swimwear brands in UK. It continues to captivate with its diverse and on-trend swimwear collection, making it easy to find the perfect outfit for any beach day or pool party.

Types of Styles Available

  1. Boho Bikinis: Perfect for a laid-back, hippie look.
  2. Edgy One-Pieces: Bold cuts and striking prints.
  3. Sustainable Swimwear: Eco-friendly fabrics that are kind to the planet.
  4. Designer Bikinis UK: Exclusive, high-end bikinis for a touch of luxury.
  5. Trendy Tankinis: Stylish yet comfortable for all-day wear.

Price Range

Expect to spend anywhere from ₤24 to ₤100, with prices varying based on design and material quality.

Perfect for

  1. Curvy: Emphasizing and flattering for fuller figures.
  2. Athletic: Modern designs that offer good support and coverage.
  3. Slim: Styles that enhance and add curves where desired.

Why Do We Love It?

  1. Trendsetter: Always ahead of the curve with the latest trends.
  2. Variety: From luxury swimwear UK to sustainable options, there’s something for everyone.
  3. Quality Materials: Durable and well-made, ensuring longevity.
  4. Eco-Friendly Choices: Committed to increasing sustainable swimwear brands in the UK.
  5. Distinctive Designs: Stand out with unique patterns and bold styles.

4 Aerie

People love Aerie because it supports real beauty and body acceptance. This makes it one of the best swimwear brands in the UK. Their range of styles has something for every body type, with a focus on ease and a good fit. It's a go-to for stylish, supportive swimwear that respects both the body and the environment.

Types of Styles Available

  1. Classic Bikinis: Timeless designs that never go out of style.
  2. Playful One-Pieces: Bright colors and fun prints.
  3. High-Waisted Bikinis: Trendy and flattering for all shapes.
  4. Sustainable Options: Made with eco-friendly materials.
  5. Cover-Ups: Perfect for transitioning from beach to boardwalk.

Price Range

Aerie offers affordable luxury, with prices ranging from ₤25 to ₤60, making stylish swimwear accessible without compromising on quality.

Perfect for

  1. Petite: Designs that enhance and fit smaller proportions beautifully.
  2. Plus Size: Comfortable, stylish fits for fuller figures.
  3. Athletic: Functional designs that support active lifestyles.
  4. Hourglass: Pieces that accentuate natural curves.

Why Do We Love It?

  1. Body Positivity: Promotes a healthy body image with unretouched photos.
  2. Affordable Luxury: High-quality swimwear that's budget-friendly.
  3. Sustainable Practices: Part of the sustainable swimwear brands in the UK, focusing on eco-friendly production.
  4. Wide Range: Offers something for every body type and style preference.
  5. Fashion-Forward: Keeps up with the latest trends while ensuring comfort and fit.

5 Summersalt

When it comes to eco-friendly clothing, Summersalt is making waves. It is listed among sustainable swimwear brands UK and offers swimsuits that last long. Their clothes are made from recycled materials, so you can be sure that the clothes you buy are good for the earth. In addition to being eco-friendly, Summersalt is known for its color-block patterns and perfect fit, which is why eco-friendly fashionistas love it.

Types of Styles Available

  1. Colorblock One-Pieces: Bold and beautiful designs that stand out.
  2. Sidestroke Bikinis: Best-seller with a unique asymmetrical look.
  3. High-Legged Styles: Modern, flattering cuts for a chic look.
  4. Rash Guards: For those who seek extra protection from the sun.
  5. Cover-Ups: Stylish options to pair with any swimsuit.

Price Range

Prices range from around ₤50 to ₤125, offering high-quality swimwear at a mid-range price point.

Perfect for

  1. Tall: Longer torsos and styles tailored for height.
  2. Curvy: Enhances and supports curves with smart designs.
  3. Athletic: Sleek, functional styles that are both sporty and stylish.

Why Do We Love It?

  1. Eco-Friendly Materials: Committed to sustainability without sacrificing style.
  2. Fit-Focused Design: Utilizes extensive body measurements for a near-custom fit.
  3. Bright, Bold Colors: Makes a statement with unique color combinations and prints.
  4. Versatile Styles: From beach to barbecues, their pieces are perfect for any summer occasion.
  5. Inclusive Sizing: Embraces a wide range of body types, ensuring everyone can find their perfect fit.

6 Modcloth

Modcloth's vintage-inspired swimwear line is a trip back in time for people who miss the good old days. Modcloth's designs, like high-waisted bikinis and ruffled one-pieces, make you think of the glitz of the past while also being comfortable and fitting well today. Modcloth uses luxury materials for their swimsuits, ensuring a premium feel.

Types of Styles Available

  1. Retro Bikinis: High-waisted bottoms and halter tops that hark back to the 50s.
  2. Printed One-Pieces: Features fun prints like florals, polka dots, and stripes.
  3. Tankinis: Comfortable and stylish with a vintage twist.
  4. Skirted Styles: Adds a bit of flair and coverage.

Price Range

Swimwear at Modcloth is priced between ₤40 and ₤150, making it accessible while reflecting its unique designs and quality.

Perfect for

  1. Plus Size: Offers excellent support and coverage without compromising style.
  2. Petite: Proportionate cuts that enhance smaller frames.
  3. Curvy: Emphasizes curves with flattering designs and fit.
  4. Hourglass: Styles that accentuate the waist and balance the figure.

Why Do We Love It?

  1. Vintage Charm: Unique, old-school glamor in every piece.
  2. Inclusivity: A size range that truly embraces diversity.
  3. Fun Patterns: Stand out with distinctive and playful designs.
  4. Quality Construction: Well-made swimwear that lasts.
  5. Ethical Fashion: A commitment to responsible manufacturing.

7 Land’s End

Land’s End is renowned for its high-quality, durable swimwear that suits every occasion, from a casual day at the beach to an adventurous outing. Known for its classic styles and excellent craftsmanship, Land's End offers a range of swimwear that emphasizes comfort and functionality, making it one of the best swimwear brands in the UK.

Types of Styles Available

  1. Tankinis and Bikinis: Versatile and adjustable for personalized fit.
  2. One-Piece Swimsuits: Classic and slimming designs with modern twists.
  3. Rash Guards: For extra protection against the sun.
  4. Swim Skirts and Swim Shorts: Additional coverage options for extra comfort.
  5. Plus-Size Swimwear: Flattering fits for all body shapes.

Price Range

The swimwear typically ranges from various options that balance quality with affordability.

Perfect For

  1. Plus Size: Excellent coverage while enhancing shape.
  2. Athletic: Styles that provide support during active use.
  3. Mature: Elegant cuts with more coverage and support.

Why Do We Love It?

  1. High Durability: Built to last, even with frequent use in chlorinated pools.
  2. Tailored Fit: Options for all body types, ensuring a perfect fit.
  3. UV Protection: Swimwear that helps protect your skin from the sun.
  4. Eco-Friendly Choices: Commitment to sustainable swimwear brands in the UK.
  5. Classic Styles: Timeless designs that never go out of fashion.

8 Figleaves

Figleaves is a top UK swimwear brand, designs swimsuits that are well-supported, making swimming comfortable. As one of the best swimwear brands in the UK, Figleaves caters to those looking for both everyday and luxury swimwear, making it a versatile choice for beach-goers and pool loungers alike.

Types of Styles Available

  1. Designer Bikinis UK: Chic and stylish, perfect for making a statement.
  2. Supportive One-Pieces: Built-in support for comfort and confidence.
  3. Tankinis: Flexible and flattering for various activities.
  4. Plus-Size Swimwear: Gorgeous designs that celebrate all body shapes.
  5. Maternity Swimwear: Comfortable options for expectant mothers.

Price Range

Figleaves provides options that cater to both affordable and premium markets.

Perfect for

  1. Fuller Busts: Specialist designs with extra support.
  2. Plus Size: Emphasizing comfort without sacrificing style.
  3. Petite: Tailored cuts that are proportionally ideal.
  4. Athletic: Secure fits that support an active lifestyle.

Why Do We Love It?

  1. Inclusive Sizing: Ensures everyone can find their perfect fit.
  2. Luxury Feel: High-quality materials for a touch of elegance.
  3. Diverse Styles: From contemporary to classic, there's something for every taste.
  4. Sustainability: Part of the sustainable swimwear brands in the UK.
  5. Specialist Options: Offers unique swimwear solutions, like maternity and fuller bust sizes.

9 Pretty Little Thing

Pretty Little Thing is for bold fashionistas who love to make a statement. Pretty Little Thing, a renowned UK swimwear brand, crafts designer bikinis for a stylish beach look. Their swimsuits feature trendy designs that stand out among the best swimwear brands in the UK. Pretty Little Thing is perfect for anyone who wants to express their personal style with vibrant, eye-catching swimwear.

Types Styles Available

  1. Cut-Out One-Pieces: Chic designs that add an edge to classic swimwear.
  2. Statement Bikinis: From high-waisted to bandeau tops, perfect for turning heads.
  3. Cover-Ups: Trendy options that complement any swim look.
  4. Plus-Size Swimwear: Fashionable and flattering choices for all body types.
  5. Mix & Match Pieces: Customize your own unique beach-ready look.

Price Range

Pretty Little Thing offers affordable options without compromising on quality or style.

Perfect for

  1. Hourglass: Accentuates curves with fitted designs.
  2. Petite: Offers styles that are proportionate and flattering.
  3. Plus Size: Bold and beautiful options that celebrate fuller figures.
  4. Athletic: Modern, sporty styles that are as functional as they are stylish.

Why Do We Love It?

  1. Fashion-Forward: Always on the cutting edge of current trends.
  2. Affordable Luxury: High-style swimwear that won’t break the bank.
  3. Inclusive Sizing: Believes beauty comes in all sizes, offering extensive size options.
  4. Versatility: Offers pieces for lounging by the pool or partying at the beach.
  5. Vibrant Designs: Bright colors and bold patterns that stand out.

10 Nasty Gal

Nasty Gal stands out as a bold, edgy fashion brand that caters to the young and fearless. Known for its trend-setting designs and empowering attitude, Nasty Gal offers a range of swimwear that is as daring and unique as the women who wear it. This brand has quickly become a favorite among the best swimwear brands in the UK, appealing to those who love to make a fashion statement.

Types of Styles Available

  1. Statement One-Pieces: Sleek cuts with bold prints and slogans.
  2. High-Waisted Bikinis: Retro vibes with a modern twist.
  3. Thong Bikinis: For those who dare to bare more.
  4. Cut-Outs and Straps: Intricate designs for a standout look.
  5. Cover-Ups: Stylish pieces to throw on over your swimwear.

Price Range

Nasty Gal's swimsuits are known for their affordability without compromising on style or quality.

Perfect for

  1. Petite: Snug fits and flattering cuts tailored to smaller frames.
  2. Curvy: Emphasizes and flatters curves with bold patterns and supportive designs.
  3. Athletic: Styles that highlight a toned physique with dynamic cuts.
  4. Hourglass: Accentuates the waist with well-placed cuts and lines.

Why Do We Love It?

  1. Edgy Fashion: Pushes the boundaries of traditional swimwear with bold, innovative designs.
  2. Affordability: Trendy designs available at budget-friendly prices.
  3. Inclusive Approach: Caters to a wide range of body types with diverse styles.
  4. Fashion-Forward: Keeps up with the latest trends to always offer something new.
  5. Dynamic Range: From laid-back beach days to pool party nights, Nasty Gal has options for every occasion.

11 Swimwear Care Tips

Caring for swimwear is crucial for maintaining its color, shape, and material integrity, ensuring that your favorite pieces last through many summer seasons. Here are detailed care instructions, covering washing methods, drying techniques, and storage solutions to help keep your swimwear in pristine condition.

Washing Methods

  1. Rinse Immediately: After each wear, rinse your swimwear in cold water to remove chlorine, salt, sand, and body oils, which can degrade the fabric over time.
  2. Hand Wash: Always hand wash your swimwear in cold water using a mild detergent. Harsh chemicals can damage the fibers, leading to color fading and loss of elasticity. Fill a basin with cold water, add a small amount of detergent, and gently work this through the fabric. Avoid wringing or twisting, which can stretch out the material.
  3. Machine Washing (Caution Advised): If you must use a washing machine, place your swimwear in a mesh laundry bag to protect it. Use a gentle cycle with cold water and a mild detergent. However, hand washing is strongly recommended to extend the life of your swimwear.

Drying Techniques

  1. Air Dry: Lay your swimwear flat in a shaded area to air dry. Avoid direct sunlight, which can cause colors to fade. Do not hang swimwear, as the weight of the water can stretch the fabric, especially when wet.
  2. Avoid Heat: Never use a dryer, as the heat can damage the elasticity of the swimwear, leading to sagging and loss of shape. Also, avoid placing swimwear on radiators or in high-temperature environments.
  3. No Wringing or Twisting: To remove excess water, gently squeeze your swimwear without wringing or twisting. Rolling it in a clean, dry towel can help absorb additional water.

Storage Solutions

  1. Dry Completely: Ensure your swimwear is completely dry before storing it to prevent mildew and odors.
  2. Maintain Shape: Store your swimwear flat in a drawer, maintaining its shape and avoiding creases. For padded swimwear, consider storing it with the padding inserted to help maintain the cup shape.
  3. Avoid Compression: Do not stack heavy items on top of your swimwear in storage, as this can compress and misshape the fabric over time.
  4. Keep Cool and Dry: Store your swimwear in a cool, dry place away from direct sunlight, which can fade colors over time. Avoid damp areas where mold and mildew can develop.

12 Wrapping It Up

With the help of our experts at trusted10.io, dive into the world of UK swimwear brands. This summer, be adventurous and be fabulous by wearing designer bikinis UK. From high-end designer pieces to sustainable swimwear brands, UK has everything for everyone! These brands accept all types and cater to your personal needs. This list of UK swimwear brands is carefully chosen. It will help you to find the perfect outfit for summer. Whether you like vintage beauty, urban chic, or big, bold pieces, try one of these brands and enjoy the waves.

Whatever you wear, you need to be comfortable and feel great about yourself. So, be proud of your style and get ready to shine in the summer of 2024. Wrapping it up, the UK's swimwear scene provides a variety of options to suit every taste. You can find the best swimwear brands UK has to sustainable swimwear brands in the UK. So, whether you're relaxing by the pool or surfing the waves at the beach, these unique and different swimwear brands will make you feel good about your style.